AI-powered lead distribution

Distribute leads at scale
without the ops team.

AI calls every lead in under 60 seconds, qualifies intent live, and routes hot calls to the right buyer. Credits, billing, disputes — all automated. You set the rules, the platform runs your business. Lead distribution becomes easy for PPL agencies.

Start for FreeView PricingNo credit card required. Free plan includes 50 leads/mo.
How it works

How the distribution engine works

Leads flow from your ad platforms through AI qualification to buyer delivery — no CRM, no manual steps, fully automatic.

SOURCES
Facebook Ads
Google Ads
Zapier
Webhooks API
LeadSwitchboard
DELIVERY
AI Voice Call
Warm Transfer
SMS & Email
Buyer Dashboard

<60s speed to contact

Leads are called within seconds of form submission — before they go cold or a competitor reaches them.

Live AI qualification

The voice agent runs your script, captures intent, and decides whether to route or disqualify — on the call.

Rules-based routing

Route by ZIP, service line, capacity, or budget. Leads land with the right buyer every time.

Automatic credit billing

Credits are deducted on delivery. Auto-recharge keeps buyers active without your intervention.

24/7 always-on

The AI caller works nights, weekends, and holidays. Every lead gets called regardless of when it comes in.

Real-time warm transfer

High-intent leads are connected directly to available buyers on a live call. No voicemail, no delays.

AI Voice Agent

The only lead distribution platform with a built-in AI caller

Leads get called in under 60 seconds, qualified live, and warm-transferred to your buyers. 24/7, no staffing required.

  • Calls new leads immediately before competitors can respond
  • Runs your qualification script and captures intent on the call
  • Warm-transfers hot leads directly to available buyers in real time
  • Writes call outcomes, notes, and statuses back to your dashboard
<60s

Speed to first contact

Leads are called within 60 seconds of form submission — before they go cold or a competitor reaches them.

Real-time

Live warm transfer

High-intent leads are connected directly to available buyers on a live call. No voicemail, no callback delays.

24/7

Always-on qualification

The AI caller works nights, weekends, and holidays. Every lead gets called regardless of when it comes in.

Buyer Dashboard

Every buyer gets a command center.

Buyers see exactly where every lead stands — what needs follow-up, what's been quoted, what's been won. No spreadsheets, no status update calls.

Kanban pipeline board showing leads moving from New to Contacted to Quoted to Won
Kanban pipeline

Drag leads from New → Contacted → Quoted → Won

Action queue

Priority follow-ups surfaced automatically

Revenue tracking

Buyers report outcomes, you see real ROI

Credit balance

Always visible, auto-recharge keeps them active

Source attribution

You know how many leads
each source sends.
But which ones actually close?

Track every lead from source to outcome. Win rate, average deal size, revenue, and reporting rate — by source. Kill what doesn't convert. Double down on what does.

Source attribution table showing leads, win rate, revenue, and average deal by source
Analytics & buyer health

Pipeline visibility you've never had before.

Real-time pipeline breakdowns, buyer performance tables, and early warning signals for at-risk buyers — built in, not bolted on.

Analytics dashboard showing total leads, buyers, speed to lead, win rate, and pipeline breakdown

Pipeline analytics

Lead volume, speed-to-lead, win rates, and revenue — broken down by buyer and source.

Buyer health dashboard showing churned, at risk, healthy, and new buyer segments

Buyer health scores

Spot churning buyers before they leave. Credit runway, activity gaps, and pipeline rate — flagged automatically.

Case study

How PrimerJobs runs lead operations on LeadSwitchboard

PrimerJobs manages multi-vertical lead distribution across the US. Here's what changed after switching to LeadSwitchboard.

PrimerJobsMulti-vertical PPL Agency · US
15+ hrs/weeksaved on dispute operations
<45 secaverage AI agent first contact time
+27%lift in active client engagement
4xmore warm transfers to active clients
-34%fewer dormant client accounts

The AI voice agent calls new leads immediately, qualifies them, and warm-transfers high-intent calls to our clients while they are still ready to talk. That speed alone changed our close rates.

Speed to lead

Handling lead disputes has never been easier. Before LeadSwitchboard, we'd spend hours going back and forth with clients over email. Now everything is transparent, and we can approve or decline disputes in seconds.

Dispute operations

LeadSwitchboard helped us keep clients engaged because they can see response activity, lead statuses, and delivery performance in one place. We finally have a real engagement signal instead of guessing.

Client engagement
See how PrimerJobs automated their entire lead operationRead the case study
Buyer self-service

Your buyers run themselves. You just watch the dashboard.

Every feature your buyers use is one less task for your ops team.

Self-serve onboarding

Buyers set themselves up in minutes

Buyers create their own account, draw service areas on an interactive map, answer service-line questions, and upload documents. No setup calls, no coverage spreadsheets, no back-and-forth.

Pipeline & disputes

Buyers track leads and file disputes themselves

Buyers log lead outcomes — contacted, quoted, won, lost — and report revenue directly. When a lead is bad, they file a dispute with one click. You approve or deny. Credits auto-refund. No email threads, no spreadsheets.

Credits & billing

Buyers pay with credits. Auto-recharge keeps them active.

Buyers purchase credit packages via Stripe with bonus percentages. When their balance drops, auto-recharge tops them up. You see speed-to-lead metrics and engagement signals — no invoicing, no payment chasing, no performance reports to build.

Integrates with your existing stack

Stripe
Zapier
GoHighLevel
Twilio
Gmail
Webhooks API

Ready to stop managing
your buyers manually?

Set up in minutes. Your buyers get a self-service portal. Your team gets the dashboard.

LeadSwitchboard — Lead Distribution Software for Pay-Per-Lead Agencies