Built for PPL agencies

Add a New Revenue Source for Your Agency
with Pay-Per-Lead

Or upgrade your outdated PPL operations with LeadSwitchboard. The cloud-based lead distribution software that you can set up in under 6 hours and start selling leads without spending a dollar.

Take an Instant Product DemoStart for FreeNo credit card required. Live in under 6 hours, guaranteed.
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+38%
increase in revenue

Lead marketplace with ping-post delivery and waterfall campaigns to maximize profit

15+hrs/wk
saved

Deep analytics, one-click lead refund resolution, automated credit wallets

+27%
more engaged lead buyers

Modern portal for clients to see available leads, submit return requests & buy credits

+25%
higher contact rate

Out-of-the-box customizable AI outreach agent to connect leads to buyers

Built for lead generators

Who is LeadSwitchboard for?

  1. Retainer Agencies Adding a Pay-Per-Lead Vertical

    Half the prospects you pitch don't want a retainer — they want leads. Right now those conversations die. PPL is how you turn them into a second revenue line without touching your existing business. Run the same ads. Sell the leads.

  2. Pay-Per-Lead Agencies Stuck Managing Leads on GHL or Spreadsheets

    Every PPL agency starts on GHL or some other CRM. Then you bolt on Zapier, then a spreadsheet for tracking, then a separate doc for disputes, and eventually you're spending more time on ops than selling leads. LeadSwitchboard is the system you'd build if you had time to build it.

  3. Pay-Per-Lead Agencies Outgrowing LeadProsper or LeadByte

    LeadSwitchboard is what those tools would look like if they were built in 2026: AI-powered speed-to-lead calling, a buyer experience that actually feels modern, built-in multi-step quizzes and a landing page builder, and routing logic that doesn't require a support ticket to change.

How it works

How the distribution engine works

Leads flow from your ad platforms through AI qualification to buyer delivery — no CRM, no manual steps, fully automatic.

SOURCES
Google Ads
Facebook Lead Forms
Surveys
TikTok
LeadSwitchboard
DELIVERY
Ping Post
Lead Auction
Direct Post
Waterfall Distribution
Why LeadSwitchboard

Why should you choose LeadSwitchboard as your lead distribution partner?

Direct access, not a support ticket

With LeadSwitchboard, you get direct access to the founders. Calvin has spent the last four years operating inside home services and legal PPL. Joshua has over a decade of software development experience. Together they build the features you need in hours, not the months our competitors take.

Start free. Prove it works. Then scale.

LeadSwitchboard has a free tier, so you can start selling leads before spending a dollar. And when you decide to upgrade, we charge less than the rest. Every major competitor (LeadByte, LeadProsper, and the rest) starts at $300 to $1,200 per month before you've distributed a single lead.

Everything you'd expect, and more

The standard stuff is all here: ping-post, auctions, webhooks, real-time delivery, credit wallets, and buyer portals. But LeadSwitchboard also has a built-in AI calling agent, a quiz builder, an AI landing page builder, and a UI that doesn't look like it was designed in 2003.

Get Your Free Forever AccountOne-on-one onboarding
AI Voice Agent

The only lead distribution platform with a built-in AI caller

Leads get called in under 60 seconds, qualified live, and transferred to your buyers. 24/7, no staffing required.

  • Calls new leads immediately before competitors can respond
  • Runs your qualification script and captures intent on the call
  • Transfers hot leads directly to available buyers in real time
  • Writes call outcomes, notes, and statuses back to your dashboard
<60s

Speed to first contact

Leads are called within 60 seconds of form submission — before they go cold or a competitor reaches them.

Real-time

Live transfer

High-intent leads are connected directly to available buyers on a live call. No voicemail, no callback delays.

24/7

Always-on qualification

The AI caller works nights, weekends, and holidays. Every lead gets called regardless of when it comes in.

Try It Free TodayFully set up in under 6 hours

How LeadSwitchboard handles your data and money

Software infrastructure only

We route, qualify, and automate. We don't generate, verify, or guarantee leads.

Your Stripe, your payouts

Buyer credit purchases go directly to your connected Stripe account. You keep 100%.

We never sell your data

Personal data is not sold, rented, or shared with advertisers. Ever.

Data processor, not owner

Your leads and buyer data stay yours. We act as a processor on your behalf.

Ready to add pay-per-lead to your agency? Or need to improve your PPL agency operations?

Distribute your first 50 leads for free. Just create an account, set it up with a 1-on-1 onboarding, and launch your lead gen campaigns. No credit card, no contracts.

Prefer a guided start? Talk to a founder →